OYO Hotel

In just six years Ritesh Agarwal has gone from a college dropout to one of India’s richest men at the age of 25. Ritesh Agarwal has fought an uphill battle since birth, coming from India where the majority is below poverty. Ritesh at the age of 19 founded a budget hotel chain OYO which he has developed over the past six years to have 35,000 locations and over 20,000 employees. The siblings of Ritesh had broken the norm of intercultural neo-essentialism as well, which is when an individual's behavior is influenced by the national culture in which the individual is developed/raised in, by going to college to study engineering and business. A society of intercultural neo-essentialism can be broken through the social action theory which asserts the independence of individuals to negotiate the cultural resources available to them. The tendency for individuals raised in struggling nations is to fall into the norm, stepping outside the norm is what Ritesh Agarwal has done. 

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